Note that this TV will work with 110- 220V and with NTSC as well as PAL signal- thus this is a truly multisystem TV and that was a key criterion for me. I compared this also to the only somewhat multisytem TV on the market(Sharp) Additionally:
Positives:
1. VERY natural picture- people have mentioned the 3D effect in HD- it is true, you can actually feel the depth in the studio behind the newscaster. Natural skin tones - very comfortable on the eye. Sharp had a more "smudged" color feel
2. Decent SD. Since it is 52" please do not sit nearer than 8 feet to view SD or you will be disappointed in any 52" TV, but I think this TV does a good job on SD.
3. Very easy set up- no need to spend $ on professional calibration. The Sharp I had to keep calibrating again and again.
4. Enough inputs options. 4 HDMIs, 2 component, 1 S and 1 Composite, 1 USB. No computer input though unless use DVI
5. Comes with swivel stand
6. Great in bright light, although in high amount of sunlight the contrast gets washed out.
Negatives:
1. Digital natural motion and 120Hz don't seem to make much of a difference for me. MAybe there is something to it- I am yet to see it clearly.
2. Picture gets grayer as you move away from the center of the TV. Sharp had less of an issue
3. Decent profile/ looks- simple black bezel, but Sharp is thinner and lighter and better looking though. This one is heavy- much more than Sharp
As for the Sony and Samsung enthusiasts, please go for them if you have the extra $, they definitely have a better picture and you should judge the price/ value equation. I had to rule them out as they are not Multisystem.
Finally I struggled a lot about Plasma vs. LCD (over >6 months actually), ultimately the weight, power requirement and bright light compatibility moved me in favor of LCD.
Godd luck!Buy Philips 52PFL7403D/27 52-Inch 1080p 120Hz LCD HDTV!
